SCHOOLS ✦ AUTOMOTIVE ✦ AVIATION ✦ CONSTRUCTION & EQUIPMENT ✦ FIRE DEPARTMENTS ✦ LAW ENFORCEMENT ✦ MOTORCYCLE ✦ MUSEUMS ✦ RACING & PERFORMANCE ✦ TOWING ✦ TRACTOR PULLING ✦ TRUCKING ✦ WATERCRAFT ✦
— 01 / The Truth
Why some shirts get worn — and others get tossed away.
A cheap shirt gets handed out at the door. A meaningful shirt is put on day one, the year after, and the decade after — because it carries a story people are proud to wear.
We don't just print apparel. We translate identity. Pride. Belonging. The thing your people already feel — made wearable, usable, visible, and shareable.
— The Story of You
— 02 / The Process
From sketch to
pride.
Real artists. Real refinement. Real apparel that lives a life of its own once it leaves our hands.
Discover
We learn about your business, team, event, or brand and gather inspiration, reference photos, and design ideas.
Design
Our in-house artists create custom artwork and mockups while collaborating with you through revisions and approvals.
Produce
Once approved, your apparel moves into production using the printing method that best fits your project.
Deliver
Your finished apparel arrives ready to wear, promote, sell, or represent your organization with pride.
Drawn by hand. Worn With Pride.
Custom illustrations
Truck graphics
Logo refinement
Mascot art
Hand-drawn concepts
Patches & badges
From AI Concept to Artist-Crafted Design
Concept Studio AI by Excel Sportswear helps you explore the first idea. Then Excel's in-house artists take that idea further — hand-drawing the artwork, cleaning up details, improving the composition, and preparing it for print production. Our experienced designers know how to create artwork that looks better, tells a stronger story, and prints for higher quality.
The image on the left is a starting point. The artwork on the right is what happens when human creativity takes over.
— 03 / The Pride
“It was a fast, easy process from idea to product in the store. Professional people with a great product.”
— Bobby Schneider, Mercedes-Benz of New Rochelle
