top of page
2021-WEBSITE-BACKGROUND-IMAGE.png

Custom Apparel for Automotive

Artist-driven custom apparel built around shop culture, performance builds, dealership identity, customer loyalty, car shows, and brand visibility.

Get Started Today!

Automotive

Since 1982, Excel Sportswear has helped teams, businesses, schools, events, and organizations turn identity into custom apparel people are proud to wear.

A cheap shirt gets handed out at the door. A meaningful shirt gets worn the day after, the year after, and the decade after — because it carries a story people are proud to wear.

We don't print apparel. We translate identity. Pride. Belonging. The thing your people already feel — made wearable.

 The Story of You

The Excel Sportswear Difference

Excel creates automotive apparel with hand-drawn artwork and storytelling that captures the personality of the shop, the vehicles, and the people behind the work.

04 / OUR Invitation

See what your story
could look like.

Get Started Today!
bottom of page