01 / The Story
Apparel Designed for the Racing & Performance Community
Racing & Performance apparel should do more than place a logo on a shirt. It should represent the people, pride, work, and story behind the organization. Whether you are creating shirts for drivers, crews, sponsors, fans, and families, the goal is the same: create something that feels specific, meaningful, and worth wearing.
Since 1982, Excel Sportswear has helped teams, businesses, schools, events, and organizations turn identity into custom apparel people are proud to wear.
— The Story of You
02 / The Challenge
Most Racing & Performance Merchandise Looks Too Generic
Racing & Performance apparel should do more than place a logo on a shirt. It should represent the people, pride, work, and story behind the organization. Whether you are creating shirts for drivers, crews, sponsors, fans, and families, the goal is the same: create something that feels specific, meaningful, and worth wearing.
Since 1982, Excel Sportswear has helped teams, businesses, schools, events, and organizations turn identity into custom apparel people are proud to wear.
03 / What We Create
Custom Apparel, Brandwear & Promotional Products for Racing & Performance
Excel can help create team apparel, fan merchandise, pit crew shirts, sponsor apparel, race event merchandise, driver collections, and performance brandwear. Projects can include wearable pieces like shirts, hoodies, polos, hats, and jackets, along with usable branded merchandise such as drinkware, bags, stickers, customer gifts, and event giveaways. The goal is not just to make products. The goal is to create brandwear and merchandise people actually want to wear, use, keep, and remember.
T-Shirts
long sleeves
hoodies
performance apparel
event shirts
staff apparel
customer giveaways
fundraiser apparel
team apparel
promotional products
hi-vis work apparel
04 / The Field
See Racing & Performance Apparel We Have Created
05 / The Difference
Why Racing & Performance Customers Choose Excel Sportswear
Excel is not just an apparel printer. We combine original artwork, real in-house artists, collaborative design, production experience, and careful quality control. Every design is reviewed through human creativity and production knowledge so the final apparel looks right, feels connected, and represents the customer well.
AI can support early ideas and workflow, but it does not replace Excel’s artists. Every final design should pass through experienced human hands and eyes so the artwork is practical, original, printable, and connected to the customer’s story.
06 / The Process
How the Custom Apparel Process Works
Discover
We learn about your business, team, event, or brand and gather inspiration, reference photos, and design ideas.
Design
Our in-house artists create custom artwork and mockups while collaborating with you through revisions and approvals.
Produce
Once approved, your apparel moves into production using the printing method that best fits your project.
Deliver
Your finished apparel arrives ready to wear, promote, sell, or represent your organization with pride.